Bills' thoughts on WR competition send ominous Keon Coleman message originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.The Buffalo Bills receiver room is going to have to have some sort of year in 2026 as the franchise has Super Bowl aspirations with Josh Allen.Needing a true No. 1 weapon for Allen, the franchise added DJ Moore via trade to bolster a room that already has Khalil Shakir, Joshua Palmer, Keon Coleman, and Tyrell Shavers.For Coleman, Year 3 is a big one after an up-and-down second season, and with Moore now in the fold, Keon's chances to establish himself have gotten that much harder.But for general manager Brandon Beane, Coleman has to fight his way to earn snaps under Joe Brady."Bringing (Moore) in brings competition in.

Josh Palmer got banged up last year, hopefully Year 2 goes better for him, but it'll sort itself out," Beane said via The Athletic's Joe Buscaglia. "I think (Coleman) knows he's got to come in and earn every single thing he's gonna get. He's got to fight to see if he can start. And if he doesn't, then he's going to have to still prove that he's the next guy off the bench if he's not a starter."More: Bills GM makes superb Keon Coleman quote ahead of 2026 seasonCan Coleman have 2026 redemption?Of course, he can, but it isn't going to be easy.Beane has already stated he is in Keon's corner in 2026; now it is up to Coleman to have things count both on and off the field.We aren't saying he has to be Buffalo's best weapon, but show that the issues that plagued him in 2025 are behind him, and put good things on film.Granted, that is easier said than done, but Coleman does have the talent to make a difference for Buffalo this season; he just has to make sure everything is aligned.And if he wants targets and receptions, he's going to have to work hard to get them.More NFL news:Could Ravens draft Mark Andrews replacement a year after re-signing TE?Giants fans will love analyst's thoughts on Dexter Lawrence's futureBills make interesting draft decision for Jim Leonhard in latest mock draftESPN gives interesting insight into Steelers' QB depth chartChiefs named 'fun' landing spot for stud TE