London design studio Nice Projects has created the interior of a members' club for UK retailer Selfridges, using tactile materials, including burl wood and travertine, as the background for a mix of classic and contemporary furniture. Located next to the London flagship Selfridges store, 40 Duke Street will be open to Selfridges Unlocked members and feature private shopping areas, as well as cultural events and spaces for socialising. Nice Projects juxtaposed burl wood and stainless steel at 40 Duke Street At 25,000 square feet (2,322 square metres), the members' club was divided into a number of different sections, including 24 studios and suites, a gallery, a salon, beauty studios and a terrace.

Nice Projects approached its interior design with the intention of creating a variety of spaces with different personalities. Classic and contemporary furniture pieces sit side by side at 40 Duke Street "The challenges were to create a multi-dimensional space that allows for a variety of activities from very social to very private moments, but for the overall club to still feel coherent," studio co-founder and creative director Sacha Leong told Dezeen. "We wanted 40 Duke to have its own personality but without it being too heavy-handed or 'themed'," he continued.

"Each of the 24 personal shopping suites and studios is different, without repetition, which makes the experience very personal and invites discovery." The 25,000-square-metre space will be open to members of Selfridges Unlocked Leong and Nice Projects' co-founder Simone McEwan used a wide range of tactile materials to create the spaces, including burl veneers, yellow onyx, laquered finishes, terrazzo and travertine. These were "materials that we could use to reinterpret the old codes of luxury in a new contemporary way by mixing it with cork and brushed stainless steel and brightly coloured wool carpets and painterly rugs," Leong said.

Nice Projects wanted to create "the opposite of a dark, serious traditional club" The duo wanted to create a space that would have a more intimate and approachable feel than many members' clubs. "Our design concept was to create a collector's home, a space to inspire and to celebrate beautiful things," Leong said. "We wanted to create a members club that was the opposite of a dark, serious traditional club and felt more like a curated apartment full of personality for exploring."

Read: FARM and Nice Projects turn breeze-block-clad modernist school into lifestyle hub To fill the space, Leong and McEwan used a mix of classic pieces from Italian and Swedish brands, such as Tacchini, Arflex, Marta Sala and Kallemo, and contemporary pieces by global designers. Among the contemporary brands featured at 40 Duke Street are Philippe Malouin, Piet Hein Eek, Paul Coenen, Louise Roe, Frama and Massproductions. "We wanted to create eclectic groupings of furniture," Leong explained.

Warm colours and tactile materials define the space As well as juxtaposing different materials, such as stainless steel and terrazzo, Nice Projects also created a colour palette that would attract attention while referencing the brand behind the space. "We were aiming to create a series of exciting, bold, signature artful spaces that build on the Selfridges brand," Leong concluded. "Colours that were striking and distinctive but at the same time warm and welcoming." 40 Duke Street has social spaces as well as private shopping studios Nice Projects recently worked on the interiors of another large retail space, the New Bahru shopping centre in Singapore, for which it was the creative consultant.

Also in London, Ferrari has unveiled a flagship store filled with stainless-steel details. The photography is by Lucia Bell-Epstein.